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    Creating your scorecard will take up to 5 minutes.
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    Overview Scorecard

    1. Overall Brand Impression: a short overview of your brand across all queries submitted. Sets the scope of work to be done. 
    2. Consistency: a one word score indicating how consistent the mentions of your brand are in ChatGPT.
    3. Top Competitors: see who showed up  alongside your brand in queries. Numbers indicate how often the brand was mentioned.
    4.  Competitor Status: tells you who has the advantage, you or your competitors, for the queries tracked.

    Query Scorecard

    1. Your query: this is the query you submitted for murmur to work into a chat conversation. 
    2. Query brand impression: a short overview of how your brand shows on this query. Includes a summary (in 3 words or less) on the right.
    3. Competitors: see who showed up  alongside your brand for this specific query. Automatically sorts up to 10 other brands in your category.

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    Murmur tracks how your brand shows up in ChatGPT, Gemini, and other large language models. Stay visible, monitor competitors, and get clear reports automatically.

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