Privacy Policy
Effective Date: July 17, 2025
This Privacy Policy explains how XPD Direct Inc. (“we,” “our,” or “us”) collects, uses, stores, and protects your information when you use Murmur at https://trymurmur.com. By using the service, you agree to the terms below.
1. Information We Collect
Account & Billing Information:
- Email address
- Company name and other publicly available business information you provide
- Payment information (processed securely by Stripe; we do not store full payment details)
Usage Data:
- Prompts and queries you submit
- Reports generated
- IP address, browser type, device info, and timestamps
Cookies & Tracking:
- We use cookies to enable key site functionality, track logins, and maintain session states
- We also use tracking pixels and analytics tools from Meta, LinkedIn, Google, and Reddit to understand usage and optimize marketing
2. How We Use Your Information
We use the information we collect to:
- Deliver and maintain the Murmur service
- Process transactions and manage your account
- Improve service accuracy and performance
- Analyze anonymized query data to identify trends and improve the system
- Serve relevant advertising and retargeting campaigns
- Comply with legal or regulatory obligations
3. Sharing and Disclosure
We do not sell your personal information. We may share data with trusted third-party service providers that help us operate the service (e.g., hosting, analytics, payment processing), under strict data protection obligations. We may disclose data if required by law or in response to valid legal requests.
4. Data Retention
- We retain your data while your account is active and for a reasonable period thereafter
- Prompts and outputs may be used in anonymized form to enhance the system
- You can request deletion of your data at any time by emailing info@xpd.ca
5. Data Security
We use HTTPS encryption and implement reasonable technical and organizational safeguards to protect your data. However, no system is completely secure, and you use the service at your own risk.
6. International Data Transfers
Our infrastructure and third-party services may be located in the United States or other jurisdictions outside your home country. By using Murmur, you consent to the transfer and processing of your data in those jurisdictions, where data protection laws may differ.
We take steps to ensure that any international transfers of personal data comply with applicable data protection laws, including the General Data Protection Regulation (GDPR), the Personal Information Protection and Electronic Documents Act (PIPEDA) in Canada, and relevant U.S. privacy laws where applicable.
We take steps to ensure that any international transfers of personal data comply with applicable data protection laws, including the General Data Protection Regulation (GDPR), the Personal Information Protection and Electronic Documents Act (PIPEDA) in Canada, and relevant U.S. privacy laws where applicable.
7. Your Rights
California Residents: If you are a California resident, you may have additional rights under the California Consumer Privacy Act (CCPA), including:
- The right to know what personal information we collect, use, and disclose
- The right to request deletion of your personal information
- The right to opt out of any sale or sharing of your personal information (note: we do not sell your personal data)
To exercise any of these rights, email us at info@xpd.ca. We may need to verify your identity before processing your request.
8. Children’s Privacy
Murmur is not intended for children or anyone under the age of majority in their jurisdiction. We do not knowingly collect data from minors.
9. Changes to This Policy
We may update this Privacy Policy from time to time. When we do, we’ll post the updated version on our website and update the effective date.
10. Contact
If you have any questions or concerns about this Privacy Policy or your data, please contact us at info@xpd.ca.
Last updated: July 17, 2025